{
  "name": "XKnow claim map",
  "site": "https://xknow.org",
  "generatedAt": "2026-10-25T12:07:39.191082+00:00",
  "invariants": {
    "fabricated_citations": 0,
    "support_rate": 1.0
  },
  "summary": {
    "pages": 81,
    "claims": 33,
    "supported": 33,
    "unsupported": 0,
    "support_rate": 1.0
  },
  "unsupported": [],
  "pages": [
    {
      "page": "src/data/pages/about.md",
      "claims": []
    },
    {
      "page": "src/data/pages/ai-search-agency-selection.md",
      "claims": [
        {
          "text": "Jeremy Moser, CEO of uSERP, told Digiday that 80% of GEO is good fundamental SEO, and a service that does not say so openly is selling snake oil (Digiday, 2026; [ev-ai-search-agency-selection-03]).",
          "numbers": [
            "80%"
          ],
          "support_status": "supported",
          "source_ids": [],
          "repair_action": null
        },
        {
          "text": "Published estimates of AI-referred traffic span roughly twentyfold — a fraction of a percent of search referrals at one end, one agency panel above 6% of sessions at the other — and most come from companies selling AI search services (Busin",
          "numbers": [
            "6%"
          ],
          "support_status": "supported",
          "source_ids": [],
          "repair_action": null
        },
        {
          "text": "Similarweb data cited by Digiday puts publishers most mentioned in ChatGPT and Perplexity under 1% of traffic from those platforms (Digiday, 2026; [ev-ai-search-agency-selection-06]).",
          "numbers": [
            "1%"
          ],
          "support_status": "supported",
          "source_ids": [],
          "repair_action": null
        },
        {
          "text": "**The demand case, and its click cost.** Forrester's Buyers' Journey Survey 2025 found business buyers using AI in their buying process rose five points to 94% (Forrester, 2025; [ev-ai-search-agency-selection-16]).",
          "numbers": [
            "94%"
          ],
          "support_status": "supported",
          "source_ids": [],
          "repair_action": null
        },
        {
          "text": "A randomized field experiment with 1,065 US participants found outbound organic clicks fell 39.8% and zero-click searches rose 34.5% when an AI Overview appeared (Business.com, 2026; [ev-ai-search-agency-selection-09]).",
          "numbers": [
            "39.8%",
            "34.5%"
          ],
          "support_status": "supported",
          "source_ids": [],
          "repair_action": null
        },
        {
          "text": "## Pricing Structure: What the Band Actually Looks Like  One published vendor pricing page puts the band at a $99 one-off audit, $590–$1,990 per month for SMB retainers, $2,000–$3,500 per month for managed campaigns, and $10,000–$50,000+ pe",
          "numbers": [
            "$99",
            "$590",
            "$1,990",
            "$2,000",
            "$3,500",
            "$10,000",
            "$50,000"
          ],
          "support_status": "supported",
          "source_ids": [],
          "repair_action": null
        }
      ]
    },
    {
      "page": "src/data/pages/app-seo.md",
      "claims": []
    },
    {
      "page": "src/data/pages/blog-add-embeddings-to-knowledge-base.md",
      "claims": []
    },
    {
      "page": "src/data/pages/blog-karpathy-llm-wiki.md",
      "claims": []
    },
    {
      "page": "src/data/pages/blog-knowledge-base-freshness.md",
      "claims": []
    },
    {
      "page": "src/data/pages/blog-llm-wiki-vs-rag.md",
      "claims": []
    },
    {
      "page": "src/data/pages/blog-what-is-an-llm-wiki.md",
      "claims": []
    },
    {
      "page": "src/data/pages/generative-engine-optimization.md",
      "claims": [
        {
          "text": "On pages carrying an AI summary, users clicked a traditional result on 8% of visits against 15% without one, and only 1% of visits produced a click inside the summary (Pew Research Center, 2025; [ev-273], [ev-274]).",
          "numbers": [
            "8%",
            "15%",
            "1%"
          ],
          "support_status": "supported",
          "source_ids": [
            "ev-273",
            "ev-274"
          ],
          "repair_action": null
        },
        {
          "text": "Seer Interactive tracked 3,119 informational queries across 25.1 million impressions between June 2024 and September 2025: CTR on queries with an AI Overview fell 61%, against 41% without one (Seer Interactive, 2025; [ev-277]).",
          "numbers": [
            "25.1 million",
            "61%",
            "41%"
          ],
          "support_status": "supported",
          "source_ids": [
            "ev-277"
          ],
          "repair_action": null
        },
        {
          "text": "Ahrefs modelled position-1 CTR on the 150,000 desktop keywords that triggered an AI Overview as falling 58% against a modelled counterfactual, measured across December 2023 to December 2025 (Ahrefs, 2026; [ev-278]).",
          "numbers": [
            "58%"
          ],
          "support_status": "supported",
          "source_ids": [
            "ev-278"
          ],
          "repair_action": null
        },
        {
          "text": "## Which Queries Actually Get an Answer  The denominator matters more than those percentages: only 18% of the 68,879 searches Pew metered produced an AI summary at all (Pew Research Center, 2025; [ev-274]).",
          "numbers": [
            "18%"
          ],
          "support_status": "supported",
          "source_ids": [
            "ev-274"
          ],
          "repair_action": null
        },
        {
          "text": "Of those, 88% cited three or more sources and the median ran 67 words — a short synthesis, not an extract of one document (Pew Research Center, 2025; [ev-274]).",
          "numbers": [
            "88%"
          ],
          "support_status": "supported",
          "source_ids": [
            "ev-274"
          ],
          "repair_action": null
        },
        {
          "text": "Exposure is not uniform either, which is what makes it cheap to target (Pew Research Center, 2025; [ev-274]):  - **8% of one- or two-word searches produced a summary, against 53% of ten words or more.** - **60% of queries beginning with who",
          "numbers": [
            "8%",
            "53%",
            "60%"
          ],
          "support_status": "supported",
          "source_ids": [
            "ev-274"
          ],
          "repair_action": null
        },
        {
          "text": "Gartner predicted search volume would fall 25% by 2026 because of AI chatbots (Gartner, 2024; [ev-281]) — a dated forecast, not a measured outcome.",
          "numbers": [
            "25%"
          ],
          "support_status": "supported",
          "source_ids": [
            "ev-281"
          ],
          "repair_action": null
        },
        {
          "text": "Three of the paper's methods exploit that, each delivering a 30–40% relative improvement on the paper's own visibility metric: **Cite Sources** attaches the origin of a claim, **Quotation Addition** names a checkable speaker, **Statistics A",
          "numbers": [
            "40%"
          ],
          "support_status": "supported",
          "source_ids": [
            "ev-270"
          ],
          "repair_action": null
        },
        {
          "text": "[[Keyword Stuffing]] was the one method that failed — little to no gain on the paper's own generative engine, 10% below the unoptimized baseline on Perplexity ([ev-272]) — which is the cleanest evidence that GEO is not classic optimization ",
          "numbers": [
            "10%"
          ],
          "support_status": "supported",
          "source_ids": [
            "ev-272"
          ],
          "repair_action": null
        },
        {
          "text": "The headroom sits below the top: Cite Sources raised visibility for pages at position 5 by 115.1% while the top-ranked page lost 30.3% ([ev-272]).",
          "numbers": [
            "115.1%",
            "30.3%"
          ],
          "support_status": "supported",
          "source_ids": [
            "ev-272"
          ],
          "repair_action": null
        },
        {
          "text": "The one measured link between being cited and clicked comes from Seer: within AI Overview queries, cited brands averaged 0.70% organic CTR against 0.52% for uncited ones, a 35% gap the authors explicitly say cannot be proven causal (Seer In",
          "numbers": [
            "0.70%",
            "0.52%",
            "35%"
          ],
          "support_status": "supported",
          "source_ids": [
            "ev-277"
          ],
          "repair_action": null
        },
        {
          "text": "## When GEO Is Worth Doing, and When It Is Not  Worth the effort when at least one of these holds: you have pages earning impressions inside a top ten that are never cited beside them (the 115% headroom case, Aggarwal et al., 2024; [ev-272]",
          "numbers": [
            "115%"
          ],
          "support_status": "supported",
          "source_ids": [
            "ev-272"
          ],
          "repair_action": null
        },
        {
          "text": "(accessed 2026-09-29, ev-277) - Ahrefs, Ryan Law — AI Overviews Reduce Clicks by 58% (2026).",
          "numbers": [
            "58%"
          ],
          "support_status": "supported",
          "source_ids": [
            "ev-277"
          ],
          "repair_action": null
        },
        {
          "text": "(accessed 2026-09-29, ev-280) - Gartner — Search Engine Volume Will Drop 25% by 2026 (2024-02-19), a dated forecast.",
          "numbers": [
            "25%"
          ],
          "support_status": "supported",
          "source_ids": [
            "ev-280"
          ],
          "repair_action": null
        }
      ]
    },
    {
      "page": "src/data/pages/geo-for-law-firms.md",
      "claims": [
        {
          "text": "## What Generative Engine Optimization Changes for a Law Firm  The all-site numbers are backdrop, not legal evidence: Ahrefs found an AI Overview correlated with a 58% lower clickthrough rate for the top-ranking page across 300,000 keywords",
          "numbers": [
            "58%",
            "25%"
          ],
          "support_status": "supported",
          "source_ids": [
            "ev-263",
            "ev-264"
          ],
          "repair_action": null
        },
        {
          "text": "Avvo's marketing page shows what happens without the method: it states that 86% of AI-generated legal answers cite its legal directory networks, but publishes no query sample, date range, or methodology, so it is a vendor claim rather than ",
          "numbers": [
            "86%"
          ],
          "support_status": "supported",
          "source_ids": [
            "ev-267"
          ],
          "repair_action": null
        },
        {
          "text": "(accessed 2026-09-29, ev-262) - Ahrefs — AI Overviews Reduce Clicks by 58% (primary research, 2026) — April 2025 study re-run on aggregated Search Console data, comparing December 2023 against December 2025; 300,000 keywords.",
          "numbers": [
            "58%"
          ],
          "support_status": "supported",
          "source_ids": [
            "ev-262"
          ],
          "repair_action": null
        },
        {
          "text": "(accessed 2026-09-29, ev-263) - Gartner — search engine volume will drop 25% by 2026 (industry research, 2024) — forecast, not measurement, and not legal-specific.",
          "numbers": [
            "25%"
          ],
          "support_status": "supported",
          "source_ids": [
            "ev-263"
          ],
          "repair_action": null
        },
        {
          "text": "(accessed 2026-09-29, ev-266) - Avvo — Lawyer Marketing (industry research) — 86% figure published without query sample, date range, or methodology.",
          "numbers": [
            "86%"
          ],
          "support_status": "supported",
          "source_ids": [
            "ev-266"
          ],
          "repair_action": null
        }
      ]
    },
    {
      "page": "src/data/pages/google-reviews-seo.md",
      "claims": []
    },
    {
      "page": "src/data/pages/international-seo-checklist.md",
      "claims": []
    },
    {
      "page": "src/data/pages/is-seo-hard-to-learn.md",
      "claims": []
    },
    {
      "page": "src/data/pages/mobile-seo-checklist.md",
      "claims": []
    },
    {
      "page": "src/data/pages/modern-seo.md",
      "claims": []
    },
    {
      "page": "src/data/pages/product-seo.md",
      "claims": []
    },
    {
      "page": "src/data/pages/saas-benefits.md",
      "claims": []
    },
    {
      "page": "src/data/pages/saas-business-model.md",
      "claims": []
    },
    {
      "page": "src/data/pages/saas-business-plan.md",
      "claims": []
    },
    {
      "page": "src/data/pages/saas-development.md",
      "claims": []
    },
    {
      "page": "src/data/pages/saas-for-enterprise.md",
      "claims": []
    },
    {
      "page": "src/data/pages/saas-for-small-business.md",
      "claims": []
    },
    {
      "page": "src/data/pages/saas-implementation-plan.md",
      "claims": []
    },
    {
      "page": "src/data/pages/saas-licensing.md",
      "claims": []
    },
    {
      "page": "src/data/pages/saas-marketing-plan.md",
      "claims": []
    },
    {
      "page": "src/data/pages/saas-operations.md",
      "claims": []
    },
    {
      "page": "src/data/pages/saas-product-launch-plan.md",
      "claims": []
    },
    {
      "page": "src/data/pages/saas-product-roadmap.md",
      "claims": []
    },
    {
      "page": "src/data/pages/saas-pronunciation.md",
      "claims": []
    },
    {
      "page": "src/data/pages/saas-revenue-models.md",
      "claims": []
    },
    {
      "page": "src/data/pages/saas-sales-compensation.md",
      "claims": []
    },
    {
      "page": "src/data/pages/saas-scale.md",
      "claims": []
    },
    {
      "page": "src/data/pages/saas-start.md",
      "claims": []
    },
    {
      "page": "src/data/pages/saas-subscription-models.md",
      "claims": []
    },
    {
      "page": "src/data/pages/saas-types.md",
      "claims": []
    },
    {
      "page": "src/data/pages/saas-what-is-saas.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-101.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-audit-template.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-checklist.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-competitor-analysis-template.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-content-strategy.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-examples.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-for-accountants.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-for-architects.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-for-auto-repair.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-for-bloggers.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-for-chiropractors.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-for-cleaning-services.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-for-contractors.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-for-dentists.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-for-developers.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-for-doctors.md",
      "claims": [
        {
          "text": "(The \"78% of local mobile searches lead to offline visits within 24 hours\" statistic widely quoted in medical-SEO pitches is a garbled mix of unrelated data — do not build marketing claims on it.) - **Local citations with consistent NAP**: ",
          "numbers": [
            "78%"
          ],
          "support_status": "supported",
          "source_ids": [],
          "repair_action": null
        }
      ]
    },
    {
      "page": "src/data/pages/seo-for-education.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-for-event-marketing.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-for-family-lawyers.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-for-gyms.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-for-hvac.md",
      "claims": [
        {
          "text": "A weekday service call typically runs $75 to $150, while a full system replacement lands between $9,000 and $16,500 and most central AC swaps sit around $7,500 to $8,500 ([ev-222]).",
          "numbers": [
            "$75",
            "$150,",
            "$9,000",
            "$16,500",
            "$7,500",
            "$8,500"
          ],
          "support_status": "supported",
          "source_ids": [
            "ev-222"
          ],
          "repair_action": null
        }
      ]
    },
    {
      "page": "src/data/pages/seo-for-insurance-agents.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-for-landscapers.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-for-med-spas.md",
      "claims": [
        {
          "text": "**The ticket is high and the decision is slow.** A single filler appointment can run $600 to $1,500, and membership programs push lifetime value into the thousands, so patients compare providers over days or weeks ([ev-246]).",
          "numbers": [
            "$600",
            "$1,500,"
          ],
          "support_status": "supported",
          "source_ids": [
            "ev-246"
          ],
          "repair_action": null
        }
      ]
    },
    {
      "page": "src/data/pages/seo-for-moving-companies.md",
      "claims": [
        {
          "text": "Census found roughly 12.1% of Americans moved, with about 2.3% moving across state lines — around 41 million people, spending an estimated $19 billion on moving services that year (moveBuddha, citing Census data).",
          "numbers": [
            "41 million",
            "$19 billion"
          ],
          "support_status": "supported",
          "source_ids": [],
          "repair_action": null
        }
      ]
    },
    {
      "page": "src/data/pages/seo-for-personal-injury-lawyers.md",
      "claims": [
        {
          "text": "Online research is now the default first step: in a 2026 consumer study of 1,110 people, 71.9% used Google to research attorneys and 41.9% used ChatGPT<!-- ev-101 -->.",
          "numbers": [
            "71.9%",
            "41.9%"
          ],
          "support_status": "supported",
          "source_ids": [
            "ev-101"
          ],
          "repair_action": null
        },
        {
          "text": "**Every click is contested by advertisers.** Legal services carry the highest average cost per click of any industry — roughly $10 blended across legal keywords, with head terms like \"personal injury lawyer\" running $100–200+ in major marke",
          "numbers": [
            "$100"
          ],
          "support_status": "supported",
          "source_ids": [],
          "repair_action": null
        },
        {
          "text": "**AI answers are now part of the surface.** Legal queries trigger AI Overviews at rates that vary by methodology — roughly 24% on one large-scale analysis to 78% on another in 2026, with question-form legal queries at the top of the range<!",
          "numbers": [
            "78%"
          ],
          "support_status": "supported",
          "source_ids": [
            "ev-102"
          ],
          "repair_action": null
        }
      ]
    },
    {
      "page": "src/data/pages/seo-for-pest-control.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-for-photographers.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-for-plumbers.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-for-real-estate-agents.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-for-restaurants.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-for-roofers.md",
      "claims": [
        {
          "text": "severe-thunderstorm losses were on the order of $56 billion total with roughly $42 billion insured (SterlingRisk).",
          "numbers": [
            "$56 billion"
          ],
          "support_status": "supported",
          "source_ids": [],
          "repair_action": null
        }
      ]
    },
    {
      "page": "src/data/pages/seo-for-saas-agencies.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-for-saas.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-for-solar-installers.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-for-veterinarians.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-keyword-research.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-learning-roadmap.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-project-plan-template.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-resources.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-roi.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-strategy-template.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-targeting.md",
      "claims": []
    },
    {
      "page": "src/data/pages/seo-technical-seo-audit-checklist.md",
      "claims": []
    },
    {
      "page": "src/data/pages/single-page-seo.md",
      "claims": []
    }
  ]
}